Monday, April 21, 2014

HOW TO CREATE LOGOS FOR CORPORATE BRANDING

Logos carry immense powers in representing the image of a brand in an exciting way. They build associations and help customers in making a strong bond with a particular brand. Logo is basically an emblem that is used to represent a brand. Logos have such a significant role because they become part of a customer’s memory. People don’t just stay associated with brand through logos; they also place great emphasis on buying products with an original logo. It certainly makes them extremely satisfied.


Designing a logo is not a simple task as it requires careful composition and excellent crafting skills to deliver the desired message to the viewers.

There are three types of logos that are used by businesses all over the world to build a road to their recognition among the viewers.

Font style logos:  These logos are made of custom font styled letters. Although simple, these logos are easy to remember and design. Major examples include DELL, Google, Samsung etc.

Illustrative logos: These logos reflect the products/services offered by the company to make the users familiar with the company’s offerings. Burger King Logo is an excellent example of illustrative logo with an image reflecting the offerings of a fast food restaurant. 

Unique symbol Logos: These logos are very unique as they have no visual meanings and are a perfect example of creativity. Adidas three striped logo is an ideal example of a unique symbol, encouraging people to pursue the heights of quality while purchasing the sports products. 

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Sunday, April 20, 2014

Differentiating Qualities of A Logo


Simplicity:
One never likes an overly cluttered logo with complicated design and a bundle of colors. The rule of thumb is to keep the logo as simple and clean as possible with at most three colors. The simple logos with clean designs are very refreshing and have the ability to grab the attention of the audience. Yellow, white, red and black are few famous colors used in the design of logos and look very entertaining.


Uniqueness:
Customers are in a hurry most of the times. This is where the power of logo uniqueness comes in to play. The more a logo is easy to remember, better are the chances of quick associations. It is a major success of a company to deliver its message through its brand image.

Strength:
A logo carries much worth and need not change too often. It helps in making a business renowned and it is really important to make the logo beat the time factor through clarity. Changing business logos tend to hurt the image of the company and customers get confused as well as irritated. You can go for slight changes in design but not too often. 

Versatility:
A quality logo is quite versatile and can be adapted easily according to the desired printing requirements of businesses. Short logos with unique colors look cool and can be printed easily on the business stationary etc.
            
Customization:
It is important to design a logo that fits in the needs of the particular industry. For example a technology business logo is entirely different from the logo of a business serving the fashion industry needs. It is considerably significant to do research and study the logos of competitors for the efficient logo delivery.

Ways To Create A Logo:
Beginning with logo design, you can choose among four options to create the logo:

Graphic designer:
The first choice is to recruit a skilled graphic designer with solid experience at hand. Since logo design represents an initial positioning of a corporate brand, no compromises should be made in hiring a professional expert.  An in house graphic designer is always the best option as you can exchange the ideas too often and share your preferences with the expert. Tulsa web development and web design companies can assist you in making custom logos. Custom Logo creation generally requires enough time as the designer works dedicatedly to produce creative and distinct ideas.

Custom logos are preferable for companies that are facing tough competition in the market and aspire to reach excitingly to the target market with rapid pace.

Free online logo maker:
Another desirable option i.e. absolutely free of cost, is the use of online logo maker tool. You may choose from a range of options to design a logo as per your needs in a matter of few minutes. Online logo creators are preferable for small business owners who want to escape high cost of logo design. 

Shopping Logos online:
The third option is to shop from a wide variety of online logo stores. The logo stores offer readymade logo designs for the shoppers and you can easily add them to the cart. This option is preferable for businesses who want to save their time and mostly face minimum competition in the market. 

Design on your own:
If you are skilled at various design software like adobe photo shop or illustrator, you can create logo on your own. This option is preferable for people who believe they have sufficient grip and creativity to handle the logo making task.

Sunday, April 6, 2014

Why consider consistency when designing your website?



Consistency remains the key in a website design that can offer best user experience and improved conversion rates. Consistency not only deals with the management of color schemes all across the website or use of same fonts but it also entails making the behavior of the website consistent.

Aesthetic consistency
In order to make sure that the page templates on the website have logical look and feel can make the whole website look very professional. Your visitors will not wonder why things have changed and even if they are still present on the same website. The leftover web pages from the old website version give an outdated look and may lead the visitors to believe that the information present is out of date or inaccurate.

The ideal way to make sure that you achieve aesthetic consistency in your website design is to keep it simple. Using appropriate color schemes and size intensity can help in creating the desired variation but you must not introduce something odd that might cause the visitors to leave your website.

Behavior consistency
Most people visit new websites for improving their learning. Once your users have understood how something on your website works, they can use it much quickly and their user experience improves. However; if the rules of your website are changing rapidly or are not consistent can make it look illogical.
For improving the behavior consistency, keep the key elements like menus, buttons look alike in terms of size, color and order. In this way users will be able to know them at a glance and will not need to think more.

Website design Tulsa can help you in keeping abreast with latest trends by offering professional website design and development services. Website design Tulsa possess years of experience in managing customer requirements in a brilliant way.