Web Design Tulsa -- Skills You Need To Become a Successful Web Designer

If web designing is just your profession, then you might be using it just as a source of your livelihood either by doing an in-house job for a company or may render your services as a freelancer. However, if it is your passion then you have much more ahead and you can earn a big name by adopting some technical and professional skills.

You need to be expert in the following fields –XHTML, HTML, Javascript, DHTML, AJAX, PHP, JSP, ASP.NET, PHP Framework, Database skills, Photoshop and Flash. With these expertise you need to develop strategies to go an ahead in this field. 

Prepare a Working Environment 

You cannot use your full potential to develop an effective web design Tulsa until you do not have a proper working environment. Working as an independent web designer, your responsibility does not end just on developing an ideal web design; rather you need to manage several other things to give a proper direction to your passion that may involve planning, developing effective communication with the market, preparing your team and marketing your work in an effective way to give your work a recognition. 

Sell Your Work Skillfully 

In the beginning, you might need to work voluntarily as a freelancer because this is necessary to polish your skills; moreover, it will also give you a proper exposure before you go in the market. After working on some major projects, you will see a boost in your confidence level and you might explore much more that might be totally new to learn.

Website Design: Critical Elements

Converting audience in to leads

Every website owner wants to improve the exposure of the website and convert traffic in to leads. The conversion is only possible if along with other elements, the website design is developed keeping in view the key factors.

Following is a guide to convert the traffic into lead.

Headline should be perfect

A user is interested to know what the website is offering within few seconds. Always keep your headline very simple and to the point. It should clarify the users within no time.

Sub-headline should be valuable

The audience are interested to know about your offerings. Make sure that your sub-headlines should bring great value instead of merely talking about yourself.

Include CTAs

Always include various call to actions to help turn the prospects in to customers. At least three call to actions must be included on the home page to gauge the audience interest.

Testimonials build confidence

Users are vitally interested to know your experience in the field and nothing can display it more concretely than the testimonials. Make the quotes of customers very real by including their images to magnify the trust of audience.

 

Keep navigation simple

Users like simple navigation and the structure should be simplified to maintain the audience interest. Make the navigation clear and visible at the home page.

Visuals work best

People love visuals as they are easy to understand and can drive more interest. So bring in more creativity by including excellent visuals and info graphics to achieve the desired results.

Content offering

Content will set the tone for your website's home page. Consider including great quality content and follow latest trends for best results. Include eBooks, Tutorials and guides to make a strong impact on the users.

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HOW TO CREATE LOGOS FOR CORPORATE BRANDING

Logos carry immense powers in representing the image of a brand in an exciting way. They build associations and help customers in making a strong bond with a particular brand. Logo is basically an emblem that is used to represent a brand. Logos have such a significant role because they become part of a customer’s memory. People don’t just stay associated with brand through logos; they also place great emphasis on buying products with an original logo. It certainly makes them extremely satisfied.

Designing a logo is not a simple task as it requires careful composition and excellent crafting skills to deliver the desired message to the viewers.

There are three types of logos that are used by businesses all over the world to build a road to their recognition among the viewers.

Font style logos:  These logos are made of custom font styled letters. Although simple, these logos are easy to remember and design. Major examples include DELL, Google, Samsung etc.

Illustrative logos: These logos reflect the products/services offered by the company to make the users familiar with the company’s offerings. Burger King Logo is an excellent example of illustrative logo with an image reflecting the offerings of a fast food restaurant. 

Unique symbol Logos: These logos are very unique as they have no visual meanings and are a perfect example of creativity. Adidas three striped logo is an ideal example of a unique symbol, encouraging people to pursue the heights of quality while purchasing the sports products. 

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Differentiating Qualities of A Logo

Simplicity:

One never likes an overly cluttered logo with complicated design and a bundle of colors. The rule of thumb is to keep the logo as simple and clean as possible with at most three colors. The simple logos with clean designs are very refreshing and have the ability to grab the attention of the audience. Yellow, white, red and black are few famous colors used in the design of logos and look very entertaining.

Uniqueness:

Customers are in a hurry most of the times. This is where the power of logo uniqueness comes in to play. The more a logo is easy to remember, better are the chances of quick associations. It is a major success of a company to deliver its message through its brand image.

Strength:

A logo carries much worth and need not change too often. It helps in making a business renowned and it is really important to make the logo beat the time factor through clarity. Changing business logos tend to hurt the image of the company and customers get confused as well as irritated. You can go for slight changes in design but not too often. 

Versatility:

A quality logo is quite versatile and can be adapted easily according to the desired printing requirements of businesses. Short logos with unique colors look cool and can be printed easily on the business stationary etc.
            

Customization:

It is important to design a logo that fits in the needs of the particular industry. For example a technology business logo is entirely different from the logo of a business serving the fashion industry needs. It is considerably significant to do research and study the logos of competitors for the efficient logo delivery.

Ways To Create A Logo:

Beginning with logo design, you can choose among four options to create the logo:

Graphic designer:

The first choice is to recruit a skilled graphic designer with solid experience at hand. Since logo design represents an initial positioning of a corporate brand, no compromises should be made in hiring a professional expert.  An in house graphic designer is always the best option as you can exchange the ideas too often and share your preferences with the expert. Tulsa web development and web design companies can assist you in making custom logos. Custom Logo creation generally requires enough time as the designer works dedicatedly to produce creative and distinct ideas.

Custom logos are preferable for companies that are facing tough competition in the market and aspire to reach excitingly to the target market with rapid pace.

Free online logo maker:

Another desirable option i.e. absolutely free of cost, is the use of online logo maker tool. You may choose from a range of options to design a logo as per your needs in a matter of few minutes. Online logo creators are preferable for small business owners who want to escape high cost of logo design. 

Shopping Logos online:

The third option is to shop from a wide variety of online logo stores. The logo stores offer readymade logo designs for the shoppers and you can easily add them to the cart. This option is preferable for businesses who want to save their time and mostly face minimum competition in the market. 

Design on your own:

If you are skilled at various design software like adobe photo shop or illustrator, you can create logo on your own. This option is preferable for people who believe they have sufficient grip and creativity to handle the logo making task.

Why consider consistency when designing your website?

Consistency remains the key in a website design that can offer best user experience and improved conversion rates. Consistency not only deals with the management of color schemes all across the website or use of same fonts but it also entails making the behavior of the website consistent.

Aesthetic consistency

In order to make sure that the page templates on the website have logical look and feel can make the whole website look very professional. Your visitors will not wonder why things have changed and even if they are still present on the same website. The leftover web pages from the old website version give an outdated look and may lead the visitors to believe that the information present is out of date or inaccurate.

The ideal way to make sure that you achieve aesthetic consistency in your website design is to keep it simple. Using appropriate color schemes and size intensity can help in creating the desired variation but you must not introduce something odd that might cause the visitors to leave your website.

Behavior consistency

Most people visit new websites for improving their learning. Once your users have understood how something on your website works, they can use it much quickly and their user experience improves. However; if the rules of your website are changing rapidly or are not consistent can make it look illogical.

For improving the behavior consistency, keep the key elements like menus, buttons look alike in terms of size, color and order. In this way users will be able to know them at a glance and will not need to think more.

Website design Tulsa can help you in keeping abreast with latest trends by offering professional website design and development services. Website design Tulsa possess years of experience in managing customer requirements in a brilliant way.

Best Website Design Trends In 2014

Three website design styles for 2014 will possibly fall under the categories of responsive design, storytelling design and simple design.

1. Responsive design: It is the most critical for small business owners. The reason behind this is that it becoming a standard very quickly and tend to affect the Google rankings negatively, if you don’t follow the standards. The responsive design signifies a design that fits the screen of smart phones and tablets instead of only fitting the desktop.

2. Simple design: Simplicity means the integration of benchmark practices so that the visitors view all that they need without any complexity and problems whatsoever. The website should carry powerful images as well as solid content and sleek navigation. The right website designer like Tulsa web Design Company can help you design a website perfectly. 

3. Storytelling Design: In this methodology, the users are told a story through brief, compelling imagery as they scroll through. In other words, you must make it fun. Everyone should discover your company offerings through some sort of story. However; story telling website development is not at all easy. It has become very conventional to tell the user that your services are exceptional. You must prove by following a latest method.

Tulsa Web Design Company excels at the website design and web development services by fulfilling the expectations of customers through years. The company based in Oklahoma has a strong web development teams who follow the superior trends to make the client requirements come true. If you are looking for a strong presence online, you must contact “Philips 360” at your earliest. The company not only offers cost effective services but also in reasonable costs to make it easier for you in making a professional image online and beat the competition.